Thinxtra CEO interviewed by KPMG as part of their IoT Insights

Thinxtra CEO, Loic Barancourt is interviewed by Piers Hogarth-Scott, IoT practice leader at KPMG Australia, and talks about Sigfox – a rapidly growing global IoT communications network for connected devices.

More infos on this interview at KPMG

Some extract of the video:

Loic Barancourt talks about Sigfox – a rapidly growing global IoT communications network.

“Sigfox is a global network dedicated to the Internet of Things. They present in 30 countries and Thinxtra is operating and commercialising the Sigfox network in Australia, New Zealand and Hong Kong. When we say “fit-for-purpose” IoT network it means enabling things to send small messages over a long distance with a low cost and a long battery life. Right now we’ve got 70 percent of Australia covered, 90 percent of New Zealand population covered as well, as of today. We actually have commitment to the market, to Sigfox, to push this network coverage to 95 percent population coverage and we plan to go beyond by pushing the network deployment to rural areas where we follow customer demand but also to densify as we grow on key axes of communication across the large land mass that is Australia.

For customers to kick start an IoT project all they have to do is go and buy a Sigfox-enabled device. They can buy it from anywhere in the marketplace because Sigfox is an open network, which means anyone can build and offer Sigfox devices. So they need to buy the device and also buy a subscription to the Sigfox network from Thinxtra or from one of Thinxtra’s channel partners. So that subscription is a cost per device per year. And on top of this certainly an IoT platform. So a platform that will enable the collection of the data from the sensor via the Sigfox network and then to display that information with dashboards and relevant key data analysis.

In other terms, we are not trying to connect the expensive things or the smart things. We are about the simple things. These are the high-volume, $200 assets that are out there in the field. It didn’t make sense to connect them with a full-blown 3G or NB-IoT device. However with a $20 sensor that is Sigfox-enabled, it can make sense.”


About KPMG – IoT practice

Drawing on their deep industry, technology, policy and analytics insights, KPMG can assist organisations to better deliver safe and effective IoT solutions. KPMG can help with new markets, strategy and implementation, security, data analytics, local and international policy, growth plans, revenue and tax compliance.

Whilst technology is an enabler of IoT, the impact is so wide ranging across all sectors and industries that it goes far beyond technology considerations. For example, KPMG can work with banks and insurers to design credit and risk products specifically to meet innovation in IoT; local governments to develop Smart City strategies; telcos to design economic models and business cases to support their investment in IoT; and energy retailers to provide IoT security audits of their networks.

KPMG IoT services include: smart strategy, economic model and business case, cyber security, data and analytics, customer experience design, vendor sourcing, contract strategy and design, IoT solution design, operating model design, vendor ecosystem navigation and management, organisation impact, technology enablement.

For more information, contact:
Piers Hogarth-Scott, IoT practice leader, at KPMG.com/au/iot


About Thinxtra

Thinxtra is empowering the Internet of Things (IoT) in Asia Pacific by deploying Sigfox technology, the world-leading provider of connectivity for the IoT, as well as building a full eco-system of partners providing IoT solutions and services to enable the non-connected to connect, to increase productivity, accelerate decision making, improve quality of service and quality of life, and find more economical solutions to common problems.

Sigfox is a global network designed to connect billions of devices to the Internet while consuming as little energy as possible, as simply as possible. Sigfox’ unique approach to device-to-cloud communications addresses the three greatest barriers to global IoT adoption: cost, energy consumption, and global scalability.

Thinxtra is backed by NZX-listed high-tech company Rakon Ltd, which has a history of innovation in communications technology going back some 50 years as well as the CEFC (Clean Energy Finance Corporation), an Australian government fund with a mission to accelerate local transformation towards a more competitive economy in a carbon constrained world.

For more information, contact:
Renald Gallis – VP Marketing and Ecosystem
renald.gallis@thinxtra.com +61 404 894 960